This won’t be the reception that Carly Rae Jepsen, yet to match the stratospheric success of the insanely catchy, 18 million-selling Call Me Maybe (whose swiftly recorded parent album Kiss has scraped around one million to date) will have hoped for. Unfortunately, whether or not this works in the long run, it doesn’t explain the fate of Emotion, which finally limped out in the UK this week – a month after its Stateside release and almost three months after Japan – and is currently hovering around Number 15 in the midweek chart, the keenest fans almost certainly having heard it some time ago. (All very well if you choose to ignore the high probability that A and C both downloaded B when it leaked months before.) Records are released simultaneously, fans queue in their droves to buy them, music industry is saved. That thing was “New Music Fridays”, a global accord struck by the recording industry to release music on a Friday, to combat the supposed scenario where listener A buys and uploads album B for impatient listener C, unwilling to wait a few days more. While the tremors may not have troubled the streamer or supermarket shopper, it was an event horizon for anyone who ever wished away significant portions of their life by knowing on which particular Mondays new albums were scheduled to be released.
Something happened in July: a seismic shaking-up of the natural order of things.
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